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“With Creative Modes, Creative Ways, readers embark on an engaging journey to unlock and unleash their inner creativity. The innovative mixture of narrative story and instruction provides a unique approach for learning the invaluable skill that is honing one's creative power - a potent tool in shaping ourselves as we move forward with discovering our full potential.”


Dr. Cyndi Burnett,

Associate Professor,

International Center for Studies in Creativity,

SUNY Buffalo State

Creative Modes Creative Ways' above all is thought-provoking! Dominic Hay cleverly intertwines his teaching with an evolutionary tale of invention. Read this to understand the creative process and how to reactivate your creativity. As a bonus, he shares his experiences to alert you of nefarious forces to watch for on your personal journey.”


David Goldstein,

author of

CREATIVE YOU: Using Your Personality to Thrive

Even before I finished reading this book, I bought a copy for a colleague. Getting past the creative block, whether it be a blank computer screen or having the urge to photograph but not knowing what to shoot can be overcome by reading this book. 


M J Prosser,

Photographer & Graphic Artist

…. one of the few distinctly original books about creativity that I have ever seen … Its high quality reflects his usual exacting standards of thought and artisanship, and the different approaches he offers are original and refreshing, providing you with many ways to explore your creative process.

Gray Hammond,

from the foreword

"Whenever anyone creates anything, the first question they're always asked is where did you get your idea from. In Dominic Hay's fascinating and illuminating book, he doesn't just cover where ideas come from, but where creativity itself came from. Taking us back to the stone age he cleverly mixes story with theory to really bring the process of creativity to life and explains how we can all be more creative."


Neil Pavitt,

author of Brainhack and How to be Creative

Dominic Hay's book speaks to every one of us in terms of finding different 'modes' of creativity in our personal lives.  Creativity is not the realm of genius or people with 'big brains'.  It is available to all of us if we want it.


In Creative Modes, Creative Ways, Dominic leads us through simple stories based on a number of ways of being. Some of us operate better through sight, others sound and so on. He includes 25 ways in which you can enhance your personal creativity, for example Abstraction, where one takes patterns within a topic and abstracts that to another situation. He also explains how critical thinking can be the spur to asking better questions, which are the breakfast of creativity champions. Concepts such as Refraction (aka turning bad habits into superpowers) and Phoenix (using critical incidents as a spur to creative action) are covered.

Using examples from a wide range of subject areas from science to psychology and philosophy and using a storytelling style makes this book an easy read for anyone wishing to harness their creativity through discovering what lies within each of us.


Peter Cook

Author, Speaker, Consultant, Scientist, Musician

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